Methods

QUANTITATIVE

Telephone Surveys

Internet/Web-based Surveys

Mail Surveys

Mall Intercepts

Mystery Shopper Studies

Research Panels

Secondary Data Analyses

Executive Interviewing

QUALITATIVE

Focus Groups

In-depth Interviews 

Executive Interviewing

Executive Dinner
Meeting Discussions

Opinion-leader Studies

ANALYTICAL

Conjoint Analysis

Factor Analysis

Discriminate Analysis

Cluster Analysis

Multiple Regression Analysis

Perceptual Mapping/
Multi-dimensional Scaling

Exponential Smoothing for
Demand Forecasting