Solutions
CURRENT
CUSTOMERS
Overall Satisfaction
Strengths/Weaknesses
Loyalty/Retention Strategies
Lost Customer Analyses
Mystery Shopping
Market Segmentation
Product Usage
MERGERS & ACQUISITIONS
Identifying Acquisition Targets
Assessing Target Company Customer Satisfaction
Identifying Competitive Strengths/Weaknesses
Market Share
Customer Receptivity to Price Increases
Demand Potential for Expanded
Product/Service Lines
EMPLOYEES &
HUMAN RESOURCES
Overall Satisfaction
Retention Strengths/Weaknesses
Work/Life Flexibility
Training
Lost Employee Assessments
Alignment with Corporate
Visions/Goals
CUSTOMER PROSPECTS
Strategies for Growth
Competitor Identification
Expanding Market/Service Mix for New Markets
Marketing Strategy Development
Defining Primary vs.
Secondary Target Markets
CORPORATE IMAGE/PR
Name Awareness/Familiarity
Image Assessments
Image vs. Key Competitors
Public Relations
Crisis Management
Name Change
FAMILY-OWNED BUSINESSES
Strategic Planning
Balancing Corporate vs. Family
Member Needs
Developing Effective Communication Among Owners
Ownership/Management Transition
Transition from Private to Public Ownership
COMPETITOR ANALYSIS
Identification
Image Assessments
Market Share Measurement
Defining Competitor Strengths/Weaknesses
Strategies for Acquiring Customers from Competitors
MARKETING STRATEGIES
Advertising Development
Advertising Testing
Price Sensitivity Analyses
Improving Distribution Channels
Marketing Communication
Branding/Positioning
Website Evaluations
TRADE &
PROFESSIONAL ASSOCIATIONS
Strategies for Growing Membership
Member Satisfaction
Retention Strengths & Weaknesses
New Service Development
Member Education/Training Seminars
Newsletter Articles
New Member Analyses
PRODUCT/
SERVICE MIX
New Product Concept Development
New Product Concept Evaluations
Demand Forecasting by
Market Segment
Price Sensitivity Analyses
Name/Brand Testing
INDUSTRY OPINION LEADERS
Identify Market Trends
Competitor Assessments
Identification of Key Opportunities & Threats
Mergers & Acquisitions